I was tasked with designing for Dell Computers a mailing informational packet chocked full of materials for their introduction of their OpenManage Certified Partner Program.

After gaining access to the corporate image vault and discovering photos of the Formula 1 racing team that Dell was sponsoring at the time, it seemed like a natural to take advantage of something that could suggest the performance of the new product, and Dell putting the partners in the drivers seat, with their backing of Dell.